Word of mouth referrals and word of mouth marketing tips are a powerful combination. Before I get into those tips, let me share a bit about word of mouth marketing. Word of mouth referrals and word of mouth marketing tips are a powerful way to advertise your goods and services on the internet. Let us begin with the facts. 92% of internet users will consider a recommendation from a friend or relative to be more valuable than any sort of paid advertising.
That simple statistic quietly but dramatically hides one of the biggest truths about internet marketing: Your largest marketing asset is really your existing customer base. The most successful social media campaigns are not pay-per-click campaigns or expensive viral video campaigns. They are word of mouth marketing campaigns. In fact, you can create a highly converting social media campaign simply by collecting email addresses of current customers or subscribers. Once you have a list of subscribers or existing customers, it’s very easy to persuade them to forward your sales message to their friends.
If word of mouth marketing is one of your greatest assets, why would you not use it to grow your online business? The great thing about viral marketing is that once you start getting your product into the hands of your customers, word of mouth marketing is extremely viral. In fact, it is usually considered to be so vital that once you build up a list of subscribers or customers, it’s almost impossible to turn those leads around and sell them something else. That is the power of viral marketing advertising: once you make it viral, it is virtually impossible to not do. Some marketers who have tried this theory to grow their business have lost thousands of dollars, though, using traditional methods such as pay per click or other highly targeted strategies, not a lot of money has been lost.