Word of mouth advertising and referrals are a powerful way to advertise your product. However, word of mouth marketing can be very ineffective. The best thing to do is to find other ways of advertising that don’t involve referrals. What is Word of Mouth Marketing? Word of Mouth Marketing Tips: Why Does WOM Work So Effectively?
Word of mouth marketing is a word of mouth marketing strategy that uses one or more different ways of advertising to spread the word about your product. Word of mouth can come from word of mouth marketing resources like blogs, websites, press releases, word of mouth from friends and family and you can also use traditional advertising like flyers, pamphlets, and billboards. Word of mouth can be broken down into different ways of marketing. There is the direct word of mouth marketing where you have a person give you a business card so you can give it to them. Then there is indirect word of mouth marketing like when you give a business card to a friend who might then pass it on to a friend.
Word of mouth is a great way of marketing but not everyone is inclined to join in. If you want to get their full attention then you should consider using multi-media advertising. Multi-media advertising consists of posters, flyers, commercials, brochures and even billboards. There are many different companies that provide these services. Just because a company uses one media doesn’t mean it has to be the only way to market your brand. Find out what kind of multimedia they have to help create a brand for your business.