Marketing is a powerful tool used to generate and sustain demand, relevance, recognition and so on. It is used by many businesses and organizations for many reasons and one of them is to generate enough interest in their products and services so that customers will buy it. Without it, your company is doomed to fail because of lack of customer demand.
So why is marketing important? To be very specific, marketing is the process of establishing a relationship with consumers so that they become familiar with your offerings and thus develop a preference towards them. In other words, it is the means by which you communicate to the consuming public and inform them about your product or service so that they can make a well informed decision about it. One of the most critical functions of marketing is creating awareness. By establishing awareness, you inform the public about the existence of your brand or company and make them aware of your products and services.
In short, marketing efforts are done to reach out to the potential customers and inform them about your product or service so that they can make an informed decision as to whether to buy it or not. Marketing enables companies to establish and reach out to the target audience which is highly critical because of the fact that a large chunk of the consumption is made by the target audience. With this, companies need to ensure that they engage in the most effective marketing strategies to grab the attention of their potential customers. This is why is marketing important.