Content marketing is an online marketing strategy focused on making and distributing content that is beneficial, relevant, and consistently useful to draw and retain a clear-cut audience through proven online marketing practices-and, ultimately, to lead to profitable customer response. Content marketers research and analyze consumer behavior in order to create content that engages readers and brings them back time and again. Content marketers also work to ensure that the content they produce is search engine optimized (SEO). When content marketing becomes a successful process, a business can reap the benefits of attracting new customers, maintaining long-term relationships with existing ones, improving brand awareness, improving sales and profits, and increasing brand loyalty.
The benefits of content marketing for small businesses are particularly apparent in the realm of SEO. One powerful way to improve a website’s ranking is through optimization. A well-optimized site will likely achieve a higher ranking on the initial pages of major search engines like Google and Yahoo, as well as on other niche or industry-specific directories. For example, a comic book series’ ranking on Google’s search engine results pages for the key search terms “comic book,” “comic books,” and “comic book series” would greatly increase (if it was not already at the top of the lists).
Another way to take advantage of content marketing tips is to include articles and content marketing content on other sites. For example, instead of publishing an article on your company’s main website that is unrelated to your business, submit the article to content marketing websites, which host similar content on a number of different topics. For example, content marketing tips tell you to submit articles to content websites that focus on health, money, or technology. By doing so, you can give readers a taste of your content while making your company more accessible.