For many business owners, what is a marketing strategy is an abstract idea. They are willing to come up with theories and marketing plans and test them to make sure they work, but what is a marketing strategy to a small business owner is not always easy to define. However, this is because most small business owners do not have the budget or time to hire a large marketing firm or large advertising agency to do the job for them.
Marketing, more specifically advertising, is the process by which organizations tell others about their products and services in a way that persuades the recipient to make a purchase or at least take notice of the advertisement. Marketing is profitably utilizing the results of observing long and short term needs of individuals who are able to pay up for a periodic, or sometimes, a continuous flow of product or service placement. In recent years, The New York Times has defined it as “the arts of making people care.” What is a marketing strategy to a restaurant owner in a small town in the Midwest? Quite simply, they want to make sure that enough people see their ads so that enough people will visit the restaurant each night, eat at the restaurant, and, hopefully, return to the restaurant again.
Today, social media has emerged as one of the most powerful marketing strategies. Small business owners have taken to Twitter, Facebook, LinkedIn, YouTube, and other popular platforms to create presence and cultivate relationships with their customers. What is a marketing strategy to a local pizza shop in an urban environment? It is creating Facebook fan pages, building email lists, and disseminating promotional materials to all of their contacts in order to generate interest in their business. It is testing market trends in order to identify what is popular and what is not, what people respond to, and what makes a real sale.