There are several different kinds of careers for marketing degrees offered today. If you’re interested in a job in marketing, then you need to know what the different kinds of marketing careers are available in this field. In addition to the traditional Marketing Manager, there are now Marketing Analysts, Social Media Managers, and Marketing Consultants, to name a few. From the social media manager to the marketing analyst, there are also several marketing career choices available to people with a marketing degree. However, these are not the only careers available; below are examples of marketing career choices.
Career Options. There are a wide variety of marketing career opportunities that are open to qualified individuals today. Some of the examples of these careers include: Digital Marketing, Online Marketing, and Content Marketing. Each of these can be further subdivided into: Search Engine Optimization (SEO), Mobile Marketing, Social Media Marketing, Branding/Business Marketing, and Public Relations. These are just some of the subcategories within each of these, so if you were wondering what marketing positions are available, simply do a search on each of these. This will give you more of an idea of the types of marketing positions available, as well as what they entail.
Careers in Marketing. So now that you know what marketing is, what careers are available? The most common marketing career includes positions in advertising, design, sales, and product development. Many marketers also find themselves involved in strategic planning, market research, and creative branding, among other things. As a marketer, your job could include anything from customer service to promotions to marketing strategies. You’ll be involved in every aspect of the selling process, which makes it easy to understand why there are so many different marketing careers available.
Marketing Positions – There are many different types of marketing careers, but the most popular include those which involve advertising or promotions. In advertising, you could work with client creation and product creation, or you could be a manager for ad campaigns. If you would rather be involved in promotions, you could be a manager for public relations, event marketing, store marketing, or product promotions. While these positions require different skill sets, the overall goal of being involved in marketing is to increase sales.
Online Marketing Positions. If you are interested in finding marketing career opportunities online, you have several options. You could become a website manager, where you promote and market the websites of clients. You may also be required to work as a consultant for a client company, where your role is to manage the online marketing efforts of that client company. Your duties would usually vary depending upon the type of online marketing position that you were seeking.
Freelancing. A freelance marketing career is one in which you work on a project-by-project basis, either independently or as an employee within a larger company. Freelance marketer jobs are great for those with online marketing experience, since they often entail working on projects independent of your employer. This can be a wonderful way to gain experience and build a base of skills, which is extremely useful if you ever want to find a position in the marketing world.
Some of the most common types of digital marketing career opportunities include affiliate marketing, online marketing, display advertising, and video marketing. Affiliate marketing is done when you sell someone else’s product for a commission. This can be done both online and offline, and can be used by a variety of companies. Display advertising occurs when you place advertisements on your own website, store, or blog, with the understanding that you earn a percentage of the sale price. Video marketing includes placing videos on your own site, and offering them for free.
The final three careers are by far the most popular and also the most difficult to get a hold of. Digital market research is basically the study of a specific product or service. Digital market research careers often involve spending time in the field interviewing consumers, compiling research, and then analyzing it to determine whether or not that product or service is in demand. Digital marketing job opportunities usually require a great deal of market research, and often, a great deal of consumer interviewing.