Landing pages are perhaps the most overlooked of all online marketing tools. This is unfortunate, because landing pages have the ability to drive massive amounts of traffic to your website. And landing pages can be one of the most important factors that contribute to that traffic. But if your landing pages strategy isn’t working, then you are not going to see the success that you want. Follow these three landing pages tips, and you will find that the traffic to your website increases dramatically.
Landing pages, much like any other component of your web marketing arsenal, must have clear objectives. Without specific, concrete objectives, there is no way to make an effective landing pages strategy. Your objective needs to be crystal clear before you start designing your page design. That means determining exactly what you want your visitors to do: sign up for a free gift, take a survey, download an information product or submit your web address to receive a link to your own site.
Once you know exactly what you want to accomplish with your pages, you can then work to optimize your landing pages for driving the right visitors to your website. In general, landing pages will have a few basic components: a title, a description, a call-to-action, and a resource box. Combine this with specific techniques for driving more traffic to your site and you will start seeing fantastic conversion rates.