Social media is one of the most powerful platforms out there today. It allows companies to connect with their customers in a new and powerful way. When creating content, it is important to be able to track your audience, learn about what they are saying about your brand and more importantly how they are engaging with your brand. There are several best social media analytics tools that are available to help you track, measure and understand how well your audience is interacting with your brand content.
Choose a free social media analytics report template to help you track all of the most important metrics for your company. There are a number of free tools available to track key metrics. The most important metrics to track are: engagement, user activity and search engine results. Tracking these metrics will allow you to determine where you are at in your campaign as well as what needs to be improved.
Free vs. Paid Social Media Analytics Tools. Analyzing social media performance requires the best free social media analytics tools. One of the best things to do is to compare the cost per performance level versus the value to your company. Some social network analytics services are more expensive than others. So, if you are considering which service to use, consider which one provides the best ROI.
Analyze Your Site With Google Analytics and META Search! If you want to analyze your site through Google Analytics, you need to have an account set up first. This is easy. All you have to do is go to Sprout Social, select your domain and choose a template from the Sprout Social site. Next, you’ll need to input the details about your site such as your domain name, description, keywords and tags. Once that is done, you’re done!
Use Mailchimp to analyze your marketing funnel with Facebook, Twitter and LinkedIn. There are paid and free versions of both Mailchimp and Facebook Connect. When setting up your Facebook account, set it up like an extension of your website so that when users connect to your page they are actually visiting your web pages and accessing your files. For Twitter, LinkedIn and YouTube you will need to integrate these three social network features into your website, so the best thing to do is to use the one place for all three. Then, open up your email program and upload the file called “omi”.
Track Snapchats With Metacafe and Mailchimp First, you need to download and install both Mailchimp and Metacafe. When you open up mails app, you will see that there are a navigation bar and then a lot of buttons for adding email addresses and sending and receiving emails. Use this bar to add and track snapshots and then export those to Google Docs. Now with Google Docs, you can access your Metacafe and Facebook metrics from within the document itself so you can track those separately and then export them to your spreadsheet for analysis.
Analyze Google Analytics Content With Kompozer One way to analyze your social network content is to import all the clicks and actions related to your links. You can do that with Kompozer. With this application, you just paste your own custom code and then it will create a graph with the data you just imported. Now you can see which keywords are being used to access your content, as well as who is clicking on what links. There are many people who already make money analyzing their Google Analytics data, so you should definitely try analyzing yours today.
These are just five of the best free Google analytics tools available. Some of them may cost a little but in the long run they are definitely worth it. As a social network site, you need to have a clear picture about how your visitors are behaving so you can optimize the site accordingly. So why not use this powerful tool to get a clearer picture of what your visitors are really doing?