Interactice marketing has many advantages over traditional direct marketing. First, it allows you to reach your target audience quickly and at a more personal level than with other methods. Second, it allows for the exchange of business information between you and your customer. Finally, it allows you to make changes to your business in real time via Internet-based feedback. Below we explore some of the advantages of interactive marketing.
Advantages of Interactive Marketing When using interactivity to promote your brand or service you are able to create an intimate relationship with your potential customers. This results in an immediate connection and provides the ideal opportunity to develop a long term relationship with these new customers. This also allows you to test the effectiveness of your sales techniques on a more personal level than might be possible elsewhere. For example, this can allow you to gain insights into the buying behavior of your target market, the emotions that lead to purchasing decisions and how they may be swayed by different offers from different companies.
One of the keys to successful marketing is understanding your customers, identifying their needs and wants and knowing where you can meet those needs. If your business offers goods and services to your customers in a brick and mortar store, then you have a leg up on the competition because you already have that personal connection. However, if you want to take your Internet marketing efforts to the next level you need to tap into the power of the Internet. Internet-based marketing can be a highly effective way of reaching new customers but only if you know what to do.
Interactice allows you to offer a solution directly to your customers without having to spend valuable time building relationships with marketing outlets. Internet marketers can leverage the reach of interactivity by reaching a very targeted demographic group through the use of blogs, social media and other Web 2.0 tools. Interactice allows you to not only keep in touch with current clients, but also to reach potential future ones through various forms of online communication.
What types of offers can you make through Interactice? Well, you can offer an auto responder to your customers, a newsletter or free download opportunities. Interactice also allows you to give your customers a chance to give you valuable feedback about the products or services that you’re selling. This feedback is valuable because it helps you make changes to enhance the experience that your customers will have when doing business with you. For instance, if you notice a specific issue with one of your offers or you see that some people are struggling with your customer service, you can quickly identify the issue and make adjustments.
Interactice marketing isn’t a magic bullet. It doesn’t automatically mean that you’ll be able to take your business to the next level. However, it does allow you to develop a highly targeted list of customers for your Internet marketing efforts. In addition, the information that you collect as a result of conducting this type of marketing campaign will be invaluable as you continue to market your business online.
So how much should you charge for Interactice? Generally, the rates are reasonable for a quality campaign. If you want to build a large list, then pricing for each individual offering may increase. On the other hand, if you want to do more targeted market research, then you may want to consider working with a consultant to help determine a more targeted approach. Interactice marketing should only be used as a way to augment your current Internet marketing efforts.
Are there any disadvantages? One of the downsides to Interactice is that it’s a rather time-consuming process. There’s a lot of prep work involved before you can start marketing. It will take some time to determine exactly what your target audience is and how you’re going to reach them. For those who have some marketing experience, however, this shouldn’t be a problem.