Wondering how to make money on Instagram then? According to a recently completed survey from Facebook, nearly 81% of Instagram users agree that the social networking platform helps them find and research new products and services. However, with more than 1 billion daily active users, a seemingly unknown algorithm, and dozens of creative brand names vying for the consumer’s attention… how do you get the word out about your brand and product(s) on Instagram? Read on to find out how you can use this site to market your products or services to the Instagram community.
Becoming an Instagram influencer means that you need to be an active user in the online community. This means that you need to have hundreds of followers, build huge networks of friends, and frequently upload pictures that speak to the product or service that you’re promoting. Many entrepreneurs and companies ignore this aspect when trying to attract more fans and followers to promote their brands and products; instead, they focus on how to make money through paid advertising campaigns.
But if you want to market products in such a way as to not just draw in new users, but to turn those users into regular, paying customers, how to start using Facebook as a platform to do it? Well, the first step is following already-established trends and using Facebook as a tool to help spread the word. One of the easiest ways to do this is to use the popular Facebook photo tag functionality: simply enter a URL address in the URL bar, click “Tag This,” and then choose your desired photo to include in the tag. You can even use multiple photos to get started.
If you are looking for a platform that will help you get started with how to make money on Instagram, then this is a good place to start. The social media site has many uses, but primarily, it’s used by teenagers as a way to share photos and get social. And while it’s true that you won’t be able to cure facelifts or sell expensive electronics with your teenage daughter, you can still use the site to create profiles, engage with users, create business pages, and even start sales through ads, promotions, and contests.
So, how to find influencers to work with? To begin with, you’ll need to look at how to use Facebook as a platform to find and join groups that interest you (selfies, fashion tips, etc.). Once you’ve found groups that appeal to you, then you can contact the people in them to learn more about getting started with this type of marketing. Many influencers will welcome pitches from businesses interested in featuring their products in their pages and will even encourage them to send them press releases and photos related to their work.
After you’ve spoken to influencers and have found a few that are willing to get involved with your plan, you’ll need to keep them engaged. One way to do that is to create unique and interesting content for your page. Look for ways to interact with followers so that they feel included, share the content that you post with them, and respond to mentions and comments. If you keep your account updated with meaningful posts and activities, you will soon see an engagement rate that can lead to revenue.
Once you’ve begun to build relationships with influencers, you should also consider how to reach them as well. Since it’s likely that most of your followers will be teens and young adults, you’ll want to use a platform that appeals to their interests. For instance, if you run a Instagram store, you can feature Insta-shirts, tank tops, bikinis, and other clothing for teens, which may drive more teens to become engaged in your page. As your engagement rate climbs, so too will your revenue.
Finally, in order to make money on Instagram, you will also want to prominently display the products that you’re currently selling or providing as an affiliate. This is where most new businesses fail. A lot of small or unknown companies think that they can simply throw up a blank webpage and attract customers by promising products that they think they would like. However, the fact is that most people do not purchase products based solely on their recommendations, so the value of a good Instagram bio lies in telling readers how to purchase the product. For instance, if you’re a makeup artist who provides makeup and accessories as an affiliate of brands such as Maybelline and L’Oreal, include a link to their website where they are available for purchase. Your followers will be more likely to buy products that you recommend.