Email is currently one of the most effective channels’ online, and practically any online business in general, could definitely make use of to increase sales, traffic, and boost retention and loyalty among its customers. And why not? Email is a direct mode of interaction and lets us stay in touch with our customers, instantly. It’s a quick and easy way to share information, ask questions or suggest products and services. And best of all, unlike other traditional forms of communication, there’s no cost involved. So, what are the best email marketing best practices that you could actually implement for your online business?
Make sure that your email marketing best practices are as effective as possible. For one, a good email marketing campaign should be able to give the consumer an opportunity to preview the message they’re going to receive before they decide whether to open it. This is known as preview text or preview area. And while this may seem like a small thing, it plays a very important role in your email marketing strategy. Make sure that your messages have preview text that really looks enticing to the eye so that people’s interest would really be piqued and it wouldn’t take them long to get distracted and close the window on your email.
Second, as with everything else in marketing, email marketing also incorporates proper call-to-action or lead capture page. Having a lead capture page makes it much easier for people to sign up for your list or even opt-in to your email list. And when used effectively, it can significantly increase open rates and click-throughs to the website, as well as to your actual email campaign. A simple call-to-action may be as simple as just having the sender address of the letter “to” instead of “from” the email.
Third, always make sure to use a proper subject lines. Don’t go crazy with the subject lines or you might end up getting spammed, which is something no one wants to experience. Always try to come up with as many subject lines as possible. Subject lines have a direct effect on the email’s open rates, click throughs, and ctas, which is why you should always make sure that you come up with as many subject lines as possible.
Fourth, another best practice for email subject line marketing is the proper use of your email signature. The email signature has a direct impact on how many times your email is opened, but it can also have an indirect impact on how many people click through to your website or to your actual site. It is best not to overload your email signature with keywords. Instead, simply put a couple of important keywords in there and then place your website URL at the bottom of your email signature.
Fifth, it’s best not to be vague in your emails. The best thing to do is to provide detailed information about the product or service you are offering. Include detailed descriptions of features and benefits, so your potential buyers will know exactly what they are going to get from you. You may also want to include a call-to-action. Simply tell your readers what they need to do next after they’ve read your email.
Sixth, when it comes to writing good emails, don’t use words like “buy now”, “buy now price”, etc. Instead, use language like “sign up now”, “get out now”, etc. This will ensure that your emails won’t be flagged by email filters, which is important because these filters have a tendency to delete emails that seem spammy.
Finally, and perhaps most importantly, it’s best to always use the preview text (which is sometimes known as the Preview Box). This is the small text located at the very bottom of the email where your reader can see a glimpse of what the email is about without being forced to open it. So when they click the link in the preview text, you won’t lose them, and you’ll increase your open rate. As long as you follow these email marketing best practices, you will increase the number of emails that are opened and the number of sales that are made.