If you’re new to email marketing and have been considering setting up an email campaign, you’re probably wondering how to go about it. You may have heard success stories from other marketers, but do you really understand what these marketers did to make their email campaigns successful? You want to send email that both helps your audience and is useful to the recipients. One of the best ways to accomplish this is by learning how to use email campaign tips HTML.
The first step in email campaign HTML is to learn responsive design. In simple terms, responsive email design means making sure that your email messages are viewable by Internet users who have a particular screen size, such as mobile phone users. With responsive email design, the font size, style, and color of the email messages do not matter if the user’s screen is too small or too large. Instead, the HTML code used will be adjusted to fit the user’s current screen size so that it appears to be correctly displayed on their screen. In short, responsive email campaigns will ensure that your email messages are viewable by everyone who has a responsive browser.
Once you’ve learned responsive email design, it’s time to turn to some email campaigns tips that will really boost your click-through rate. You’ll find these tips in email marketing guru Mark Thompson’s e-book called The Email Marketing Insider. This textbook will provide you with tons of strategies to increase the rate of your open rates and click-through rate. Click here to access a free copy of the email marketing bible, The Email Marketing Guide.