A good email campaign strategy is essential to the success of any email campaign. But the more important part of an email campaign is its HTML structure. It’s very easy for a spammer with a sophisticated software program to send unsolicited email to thousands or millions of email recipients all over the world, and that’s what is most disturbing about the whole email marketing business. Spam is a huge problem that email service providers, such as Googlemail, Yahoo! and Microsoft, are working hard to curb.
But while HTML email campaign resources can help an email campaign gets the exposure it deserves, it’s equally important for a campaign’s email campaign HTML structure to be well thought out. For one thing, it’s important for the HTML code to be as secure as possible. If an email campaign begins with a link to a dodgy web site, that web site will steal the email password. Or worse, it will load illegal spyware onto the email client computer, which can put the email client at risk.
So before an email campaign gets started, it’s important to make sure that it isn’t doing so with the help of a friend, family member, or even worse – a computer hacker. There are plenty of email campaign tips on the Internet that explain how to build up an email campaign without putting anyone in harm’s way. But the most important thing to remember is that an email campaign is only as good as the HTML that is powering it. Keep that in mind when you’re trying to avoid email campaign mistakes that can kill your email campaign before it even starts.