Content marketing is an online marketing strategy of creating and distributing relevant, unique and quality content to generate and gain a clearly defined targeted audience – for the purpose of driving relevant, monetized and consistent customer activity. In the past, many companies used to utilize the traditional method of marketing through traditional offline mediums such as print media advertisements, television commercials, radio advertisements and magazines. However, most customers do not have the time or patience to watch TV or read newspapers, magazines or websites for any duration of time due to their busy lives, schedules and responsibilities.
This type of marketing strategy is now being considered as the next best thing as far as online marketing is concerned. Content marketing has been considered as the best way to make your company popular in the online arena and to reach out to a specific and targeted target audience. The idea is to create content that is useful, interesting and informative for the target audience so that they are more likely to follow the company’s offers and participate in the business’ sales pitch. If you can effectively use this type of marketing strategy, you will be able to gain more traffic to your company website through search engine optimization (SEO), back-linking, and content marketing.
There are many content marketing strategies available today. The most commonly used strategies include article marketing, Ezine advertising, video marketing, social media marketing, blogging and article marketing. The strategies may be implemented in several different ways. First, the company may want to establish an editorial board for publishing its articles. Second, they may also want to set up a blog for the sole purpose of providing updated information to their visitors. Third, they may want to start an online community where they may share articles and engage in discussions with their audience. Last but not the least; they may even want to hire a professional web designer or developer to help them establish a website with a well-crafted content marketing strategy.