RELATED: 35 + Examples of Email Marketing Best Practices! If you’re using email marketing for your business, you probably know that there’s no lack of email marketing best practices available. From determining when and how frequently to send to figuring out what to actually write in your newsletters, these best practices could provide the guidance you require to develop an email marketing campaign that’s productive and effective. But before you can get to that point, you’ll need to decide what the most important issues are to you and your business.
Your email marketing best practices will depend on your relationship with your email list and your ability to keep them motivated. To get the full benefit of your email marketing campaigns, your email list must be informed and engaged. You need to take steps to ensure that you are offering the products and services that you believe your email addresses will appreciate. And to do that, you have to make sure that your email marketing campaigns and content are relevant to your subscribers.
One of the email marketing best practices that may seem obvious is to maintain a curiosity gap. A curiosity gap essentially allows you to build trust and rapport with your list. A curiosity gap allows your potential email addresses to get to know you and what you’re about. If you fill your newsletters and email marketing campaigns with sales pitches, advertisements, or other distractions, your potential subscribers will get the feeling that you’re not serious about getting to know them. A clear curiosity gap lets them know that they’re going to receive useful information from you, without any distractions.
Another email marketing best practices for growing your list includes the use of emojis in your subject lines. Emojis are a fun way to let people get to know you a little better. The use of emojis in subject lines is proven to increase open rates. In fact, it’s one of the best practices for increasing click through rates as well.
As part of email marketing best practices, it’s important to be sure that you’re sending messages on times that suit your subscribers. Most of the world operates their days during business hours. People are typically very busy and don’t always have the best time to check their email. Some of them might be looking for important information, so they’ll need the information at a certain time. Use these times to send messages to your target audience, which could increase your open rates.
Social media is another aspect of email marketing best practices that you should pay attention to. Most social media outlets allow members to post comments and suggestions. You can also post links to your website through social media. This will not only give your readers more information, but will also get them talking to one another. Your email marketing campaign may not have many contacts right now, but you never know when it might become a valuable resource down the line.
The key to email marketing best practices is to make sure that your emails engage your readers. When you engage your readers, they tend to tell their friends about your emails. Then, you’ll receive more engagement from those people who you’ve previously ignored. There are a few different avenues to take when you’re creating content in order to increase engagement:
You can also make the content you send your readers inviting. Rather than making them feel like you’re trying to sell them something, try to engage them in the first place. You can do this through surveys, free offers, and even funny stories or testimonials. Engaging your audience is one of the keys to email marketing best practices because it makes readers feel important. So if you want to increase your click through rates, engagement rates, and the like, make sure that your emails provide your customers with something valuable.