I recently had the pleasure of interviewing Justin Zirbes, a leading editor for WP Engine, in person and he gave me some great advice about how to compare flywheel and WP Engine. Here is what he said about flywheel.
“Flywheel is basically an auto-optimized page for the search engines.” This makes sense, but then again it does not seem all that to me. How can something be optimized for the search engines without having a lot of content on it? Of course a flywheel needs content.
However, WP Engine has its own content management system which is called WordPress. In fact, it was the first website designed entirely with WordPress. So, that explains the content management system.
In addition, there are a number of pages within WP Engine which can be optimized for the search engines too. But remember, this does not mean they are necessarily a ‘flywheel’flycontent’.
The only way to determine if a page is optimized for the search engines is to compare it to the content on other pages. You can use the search engines, but you will be losing out if you do not also use the SEO tools like the keyword research tools, Meta description research tools, etc.
Now, there are a couple of things to consider when comparing flywheel and WP Engine. First, what I mentioned earlier about SEO tools? These are tools that work hand in hand with the engines to make them search-friendly.
Another thing to consider is what kind of content the search engines want. This is very important as well.
What we want is a content management system that works as a flywheel. We want a website that is optimized for the search engines but that also gets high rankings from the normal sources like blogs, directories, article directories, and so on.
So, what does that mean? We want content that is optimized to get the search engines to pick it up, but also those pages that we want the engines to rank that are themselves optimized for the search engines too.
Thus, we would want to use one site to link to the other. And we would want a content management system to link directly to content management system.
So, basically, our page optimization revolves around two goals: optimizing the content that we have in our site, while also making sure that the content is optimized for the search engines too. In my opinion, this is the best of both worlds.
If you have any questions or concerns about your marketing or content strategy in WP Engine, just shoot me an email and I will be happy to help. Remember, I love helping people and making sure their businesses are running efficiently and profitably.