The Twitter hashtag analytics advantages and disadvantages are a topic that is highly debated. People who advocate for this idea proclaim that Twitter can be used as a way to build a very strong grassroots campaign without using large amounts of money.
Those who oppose this idea feel that this use of Twitter is not good use of the tool. In fact, they feel it is a mis-use of Twitter that can get your message out in a very targeted manner. They feel that it is important to make sure that you spend money to get your message out to the people who care about your cause or who support your organization.
However, what are the disadvantages? There are many disadvantages that are not generally publicized. Most people do not want to be publicly embarrassed by their company and they do not want to embarrass someone they personally know or who has worked with them.
One of the disadvantages is that people who support your cause and who are interested in your organization may not be aware of your efforts. If they find out about your campaign, but then they do not take action, then the message you sent was lost. Instead of gathering momentum and getting support for your cause, you may have been “blindsided” and your efforts are simply wasted.
Perhaps the biggest disadvantages is that if you do not put any effort into your campaign, no one will notice. You might end up on the home page of Twitter and have a profile photo of yourself and your name, but there will be no links to your website or any other information. This makes it impossible to put any energy into it and to put any kind of time and money into it.
The other disadvantage is that most Twitter users like to connect with people who share their interests. If you use the hashtag with someone who is not interested in your product or who does not share your interests, they will not connect with you. Many people on Twitter will respond to your tweet but this does not mean they will actually use your link.
The other disadvantages include the fact that people who are searching for information will not be very interested in your message. This means that you will lose much of your message in the process. Another disadvantage is that since Twitter is a social network, the message is only one click away from the user. This means that people who you need to reach, if they are not on Twitter, will not see your message.
The other disadvantages include the fact that if you are trying to connect with your customers, you will just fail. When you use the hashtag, people will either click on the wrong link or click on the link you picked out on purpose. It is going to be a waste of time and effort on your part.
Opponents to the idea feel that people should spend the money necessary to have a campaign like this. If someone needs help with something, they should take advantage of the tools that are available to them and they should not have to go through hours of reading before they can get what they need. It is better to use this avenue to help people instead of running around town trying to help people.
Opponents argue that it is much easier to just send a tweet to someone who is interested in what you are offering. Since they are reading the hashtag on a page, the chances are much higher that they will actually read your message.
Some supporters argue that the disadvantages are a lot different than those that are associated with television ads or billboards. While this kind of campaign are not always successful, they do show the consumers that you really care about what they are doing. If they do not recognize your brand or your organization, then that is not going to be very effective in getting the message out.
Many Twitter supporters feel that they should have to put some time and effort into their campaigns to make them more effective. Most supporters feel that they can use the tools that are available to them to build a campaign of passion and support that will have a much better chance of success.