The recent events of the corporate takeover by Amazon’s Jeff Bezos, of the major online advertising company called “Aweber” by a very attractive sounding CEO has brought many consumers into a state of confusion. This business has been used by millions of people to market their own products or services for many years. It has the experience and capability to withstand the craziness that is being portrayed as happening in the company.
However, many consumers are unsure what alternative to marketing is out there if all of the mega corporations have available at least four or five different alternatives. How is one to know which is best to take in lieu of this marketing system?
First, it is necessary to evaluate the effectiveness of each of the advertising options. There are usually several options that have an impact on the costs. It may be the lowest cost options or the highest costing options.
Second, customers should look at how much human interaction, interest, and involvement they receive. They should also ask how easily they can find what they need and where to buy it. Human interaction will make customers feel like their time and efforts are important to the company and the brand image.
Third, consumers must evaluate the value proposition of each of the options. This will include whether or not the product or service is provided in a timely manner, is of high quality, or is easy to use. Also, when it comes to picking the most affordable option, the customer should be concerned with the kind of customer service that will be provided and should see the level of customer satisfaction as part of their purchase.
Fourth, they should make a decision as to which option to go with based on the marketing strategy and objectives set forth by the company. All marketing strategies will vary based on the objectives of the company and the customers’ objectives. Each customer should understand the business objectives and goals and plan the marketing approach accordingly.
Also, they must evaluate the costs associated with the different options. If a certain cost is included in every click that is made, then the costs are likely to increase over time. On the other hand, if the costs are divided into segments that are more flexible, then the costs will decrease over time.
Fifth, the customer should make a decision based on the cost effectiveness of the right option. Choosing the wrong option can result in paying too much for a product or service and the customer will not be able to effectively use the company or product.
Sixth, the customer should evaluate the results of the marketing campaign that is being implemented. The customer should look at the quantity of the sales they have received and the type of return that they have received. Sales and return ratios are a measure of the effectiveness of the strategy.
Seventh, the customer should evaluate the ability of the company to receive customer feedback by way of social media engagement. It is important to compare the response to this type of social media engagement with other types of social media engagement. The company should be able to determine whether or not they have the skills and resources to effectively listen to the feedback from the customers that they serve.
Eighth, the customer should look at the potential customer options that the company has. They should compare the options and determine which options will serve the best. They should also determine how much their efforts will cost and how much the alternatives will cost them in terms of potential commissions.
Finally, the customer should identify which alternative is best in terms of having the power to choose the type of effort that they will be getting from the company. They should select the option that gives them the greatest level of control of the effort they receive.