Although a lot of the WinBack campaign tips can be applied to any campaign, the two listed below are most effective for certain types of campaigns. But make sure you choose the type of campaigns that work best for your business.
Do not provide the same product to every customer – The best practices for small business owners is to deliver the best quality products to the people who pay the most. There is a chance that people who are interested in buying the product will buy it from another site if you provide the same product. It is a waste of time and money to give the same product to all customers who order it.
Do not overwhelm customers with too many services – Small business owners who want to be successful should strive to meet the needs of their customers. You should not get too excited with making the sale. The best practices for small business owners is to offer customers what they need.
Customers will be able to judge if the service offered by your company is acceptable by how much they are charged for the service. So you should not offer more services than your customers are willing to pay for. This will not create good customer relations.
Do not try to impress customers with fancy websites – The best practices for small business owners is to keep your company website simple and clear. If you try to impress your customers with websites that are full of flashy graphics, you will not be able to sell them anything. A simple website will be more interesting to your customers.
Do not offer your customers free trials. Many new customers are hesitant to try a new product because they don’t know if it will work for them. There is a chance that they will leave your site if you offer them a free trial. If you provide them with free trials, you will not gain any more new customers.
Avoid online scams on the Internet – The best practices for small business owners is to never click on any links that look suspicious. There are numerous scams on the Internet today. If a link looks suspicious, do not click on it. Make sure you only click on links that you trust.
Do not work with sites that are not up to date – The best practices for small business owners is to only work with sites that are up to date. If you partner with sites that are out of date, it is likely that you will be charged for services you cannot use. This will cost you money.
Try to always share business leads with your partner – The best practices for small business owners is to send your partners a copy of the lead that you are marketing. If you cannot share the lead with your partner, you will not get any business. This will cost you money if you are already running a campaign with your business.
Do not sign up with e-mail lists – The best practices for small business owners is to never sign up with e-mail lists. Most people who are looking for a product will have their own list. The problem with using an e-mail list is that it is difficult to send someone a product that has not been sent to them.
Do not waste clients – The best practices for small business owners is to have a list of clients that are willing to purchase your products. If you have a list of clients, you can contact them to remind them about a free giveaway. You should also ask them to join your list.
The best WinBack campaign tips are also available in the book Winning With E-Mail Marketing by Chris Hayes. Find out how to increase your profits with a professional e-mail marketing campaign.