Twitter Campaign: Is it Worth It? As a lead generation and lead management tool, Twitter can deliver massive ROI for your business.
With the recent explosion of social media sites like Twitter, Facebook, and MySpace, it is easy to think that this new technology will not only change the way we interact with each other, but also the way we do business. And, it appears as if the marketers are taking this change very seriously. Marketing with social networks is no longer the “Dark Side” of business anymore, and social media marketing is now well understood.
The initial challenge with social media marketing, however, is where to start and how to get started. For those of you new to social networking, the first thing you need to do is decide what you want to accomplish with this strategy. If you are just starting out in the world of online marketing, or if you have been involved in Internet marketing for some time, this is something you may not consider.
The initial step to a successful social media marketing campaign is to determine what your goals are. For example, you could use Twitter to promote an affiliate product you’re offering, or you could use it to promote a newsletter you’re sending out to your list. Whatever your goal is, you want to choose the right tool to reach that goal.
Once you have your goals established, you want to decide which tools to use to support the campaign. Some people like to use Twitter lists to further build their customer base, while others prefer to use social media marketing tools such as TweetDeck Mail. Using a single tool, or a combination of tools, may prove to be more effective than using several tools, because you can test different strategies to see which works best for you.
Before you begin any marketing, you want to ensure that you have the basics in place. In other words, you want to know your website URL, email address, and postal address. Depending on your plan, you may also want to consider adding an online payment method, such as PayPal. This ensures that your customers and potential customers are fully aware of your business and allows them to contact you anytime they want.
Your primary point of contact should be your website. While your website may be the most prominent way to interact with your customers, it doesn’t mean that your customers won’t still have options. Use social media marketing tools to keep in touch with your customers. If your website is down, email your customers through social media sites, as long as you can.
Keep in touch with them by asking them questions, answering their questions, and sending them short surveys. With this, you will establish a connection between yourself and your customers.
In addition to this, once you have established a customer’s trust and interest, it’s important to maintain that relationship. To do this, you may need to provide some form of interaction with your customers. Some common examples of this include sending tweets, blog posts, or blog comments.
While this may seem like a waste of time, it keeps customers coming back to your website. While it can be distracting, it is important to keep your customers engaged in your business. Whether they click on your link, or they are interested in the products or services you are promoting, keeping them engaged is important.
Some companies even offer ongoing services such as allowing customers to give feedback or give ratings of their experience with the company. These customer reviews can serve as a form of branding, helping to enhance the relationship between you and your customers. While many marketers fail to realize this, customer reviews are an excellent tool for marketing, because customers love them.
Taking the time to define your campaign and make sure it is aligned with your goals will give you the best return on your investment. While there is no “one size fits all” strategy, you can build a strategy that is both flexible and productive. to help your business grow.