With the advent of the Internet and its ever-growing popularity, many marketers are seeking to attract a new audience by offering free WordPress themes. This can be done by offering customized themes with limited features or even versions of the same theme with added features or functions, for a price.
However, there are some dangers in going this route. You must ask yourself: are you building your business on reputation, or are you taking advantage of its popularity? For example, if you offer a free theme and the customers are not satisfied with it, you could lose all of your traffic.
The problem with free WordPress themes is that they are available in virtually every color and style you can imagine, so customization will be easy. On the other hand, you need to take a more cautious approach if you want to build a credible reputation.
Once you have built a customer base for your company, you must continually add value to your visitors. The best way to do this is to offer free WordPress themes that are focused on the problem your potential customers are having. For example, you could offer free basic theme with a variety of add-ons and features.
Your free WordPress themes should also be visually appealing to attract your visitors. An attractive site will get you more traffic than a boring, unappealing site. While your free themes can be used for just about anything, it is advisable to stick to themes that will provide your potential customers with something to click on when they visit your site.
It is also a good idea to offer add-ons for your theme, which will make the site more useful. For example, you may offer extra functionality with your free theme, such as a photo gallery, which will be a great help for online magazines.
Another thing to consider is the ease of installation of your free WordPress themes. Obviously, the more complicated the installation process, the less interested customers will be in using it. Therefore, make sure that the theme you offer is very simple to install and then customize.
Free themes can also give you many more features than you would pay for. You should test a few free themes out, to see what they can do, before committing to purchase them.
If you decide to purchase a theme, then try to see what the customer base is like before making your final decision. Having the ability to contact your clients when your themes are ready will give you the confidence you need to start your own successful business.
Remember that you cannot force someone to use your free WordPress themes. They are there for your users’ convenience.
When trying to decide whether to offer a free theme or not, you must consider a few factors, such as if your website will be updated frequently, and what the site’s purpose is. There are many considerations, but the most important thing is to choose a theme that will appeal to your users.
Ultimately, it is up to you to decide whether you should offer a free theme or not. Take time to think it through and do your homework before jumping into something that may cost you more than you bargained for.