If you are currently running a marketing campaign and you have yet to decide if your efforts are worthwhile, then the question to ask yourself is whether or not your current lead generation campaign is worth it. Of course, this question should be asked with every marketing campaign you run. After all, in every internet marketing campaign, there will be some points where the costs, time, and effort are better spent, and others where they are better spent elsewhere.
In the case of your lead generation campaign, you should do so by asking yourself these questions: Is the cost justified by the amount of leads that you are generating? What is the value of these leads for your business?
If you were doing your own research on this, you would probably find that most of the new clients that you are getting are repeat customers. These customers come back to you again, and more importantly, they tell their friends about your business, which gets more people to your website. This is the point at which the value of a lead really comes into play.
How much time does it take to run your lead generation campaign? Again, this will be an objective measurement, as well as a subjective one. However, it should be fairly easy to gauge.
How many hours do you spend each week doing this? If you have a busy work week or short-term project such as using squeeze pages, then you may need to consider cutting back. In general, though, running a marketing campaign on autopilot may not be the best idea.
How much is the initial value of those leads? Any traditional company would probably agree that the ultimate value of a lead comes from being able to sell it to a prospect, not the lead itself. Therefore, if you lose more sales becauseof the initial acquisition of a lead, that’s a lot less value than what you could have gotten out of the lead.
How much time is needed to run the campaign? The answer to this question varies based on the size of your campaign. However, the campaign is generally going to need some attention to it, especially if it’s a relatively small one.
What should be the number of customers that you expect to get through the campaign? Again, you should be basing this estimate on the type of campaign you’re running, which means whether it’s targeted or not. Additionally, the campaign will need to be set up properly before it starts generating leads.
Once you have the strategy in place, it’s important to use it properly, especially when it comes to driving traffic to your website and generating traffic to your squeeze pages. You also want to ensure that your campaigns are customized and personalized for each target market. There are many lead generation opportunities that can help you determine which products and services are going to be most effective for your company.
For example, if you are looking to target your prospects that are in the service industry, you may wish to test different types of advertising campaigns. Perhaps you will like the results of the “lead board” approach, which places your ads inside a software development kit for instance. If you find that this is not working for you, you might wish to try something more unconventional, such as a free 30-day trial offer.
Don’t forget that in addition to helping you generate leads, a good marketing campaign can also increase your sales conversion rates. Indeed, even when the end goal is not to get more customers, your sales conversion rates will likely increase. It’s important that you look at how your current marketing campaigns are working.
If you haven’t been doing anything for a while, it’s often difficult to figure out what type of campaign you need to use. If you are unsure of what to do, then you should use the strategy and tactics used by those who have already established themselves as successful online marketers and find out for yourself how easy it is to build up your business.