Is your content strategy worth it? In a society where, ironically, most people seem to be blogging, one of the first questions most bloggers ask is whether their efforts are worth it. While I understand the frustration, I think we must begin with an understanding that the key to blogging success is not so much in having content that is ‘good’ but in having content that is useful.
What people are looking for is information. Often this information is not delivered to them in a good format or in a way that is helpful. The purpose of any content strategy is to offer information that people will find useful and value. You do not necessarily need to write your own content, but the content must be useful and not only written for its own sake.
Many people claim to be experts on a subject but actually have little if any experience with that subject. If you’re going to take on the daunting task of writing your own content, it makes sense to start out by learning something about the topic. By learning from an expert, you can ensure that you have the best possible knowledge base for your readers.
The second thing you need to have is a good content strategy. There are hundreds of ways to go about writing good content; most of which have nothing to do with ‘blogs’. One thing that does not need to be a part of your content strategy is spamming.
Once you have started blogging, there is no reason to stop. You can use your blog to share your expertise, and if you provide useful information, to build relationships with other bloggers. Your content strategy must always include the requirement to learn new things and to constantly be improving your writing skills.
Blogs can be fun and exciting, but you must remember that they are an expression of your life’s journey. Anyone who reads your blog will start to feel a certain connection with you and this is a real privilege.
How do you find time to write every day, while still writing useful content for your readers, a good content strategy? The answer is: you can’t! You will require a lot of support, encouragement and discipline to make it happen.
A good content strategy will demand that you post at least one blog a week, depending on the subject. This can be hard for many people, as time is usually considered a luxury that must be spent in quality family activities, on holidays or at school.
But the truth is that your blog will become far more successful if you have a good content strategy. Writing useful content is a skill that requires repetition.
Write a new post on a topic you’ve already covered, using your own time and resources. Allow yourself to relax and re-energize for the next day. There is nothing like doing it this way, because it allows you to soak up the experience and to view your blog as a serious writing project, which it must be.
The key to writing well is research, and you will need to use a variety of different blogging software tools. For instance, do not use Word, just as you would not use Microsoft Word. This is because Word is not an effective blogging tool and you’ll be wasting your time instead of focusing on building your online presence.
So, the answer to the question ‘is your writing skill worth it?’ lies in your ability to manage your time effectively, including creating a well balanced content strategy that will help your content to be noticed by the search engines.