Is LinkedIn Lead Ads Worth It? Some Believe They Are Not
LinkedIn is currently growing at a rapid rate, and that has brought the world of businesses, professionals, and freelancers together. Many companies and other professionals now rely on the help of these online communities to be heard and seen by their target market. Today, you are more likely to find a co-worker or associate who can help you out with a particular problem than you are to find someone who is a professional writer or graphic designer. This is because the people who are trying to sell you something are so much easier to find and reach.
If you have joined a professional association on LinkedIn, then chances are good that you will want to reach that group as many times as possible. In some cases, you may actually use LinkedIn as a part of your overall marketing campaign. So why would you not want to take advantage of LinkedIn? When you understand the fact that you can reach a larger audience, it can be a very effective marketing tool.
While it is certainly true that it is possible to reach a much larger audience through the use of LinkedIn Lead Ads, some people question whether or not these ads really are worth it. The truth is that you can reach a larger audience through lead generation ads that are less expensive, but if you go about it the wrong way, you can end up wasting a lot of money on the wrong ads.
For example, you might start off by choosing a group of professionals in your field. You think that by targeting them as “writers” that you are reaching a larger audience. However, in reality, many of these professionals are looking for a job, and may even have a job ready or not available when you are trying to promote your company or service. Therefore, while you may think that you are reaching a large audience, in reality, the more traffic you send to your website, the less likely they are to buy anything.
Of course, there are a few tips and tricks to avoid wasting your money by using LinkedIn Lead Ad’s the wrong way. The first tip is to limit your list to those professionals that are actively seeking your services. In other words, you should only show ads to professionals that you are actually looking for a job from. Many freelancers and inexperienced professionals are not actively seeking employment, and if you show these ads to them, they will not purchase anything.
The second tip is to stick to the subject line that is listed on your advertisement. By doing this, you will ensure that the person viewing your advertisement will not lose interest in what you are trying to sell them. Use keywords that clearly and accurately describe the type of work that you provide and make sure that the ad is on a page that allows for the keywords to be listed correctly.
Another tip is to only use LinkedIn Lead Ads to post ads for jobs you are currently seeking. Most people are looking for a job when they first join LinkedIn, and this is perfectly fine. Therefore, when you are using the Lead Ads feature, make sure that you post the job opportunity before you post your next job.
If you were to post a qualified candidate to the same group of LinkedIn users who are already viewing an ad that is designed to get them interested in your services, the entire purpose of using Lead Ads would be wasted. Therefore, make sure that you only post ads to groups of people who are actively seeking your services. This does not mean, however, that you can not post ads to groups that are not related to your business.
After all, most businesses will post ads to LinkedIn to try to sell something, but when you post your ads without adding a call to action, they will almost always go unfulfilled. Therefore, make sure that you set up a signup form, or even better, put your links in a promotional message. This will prompt the user to want to know more, and therefore make a click through with your link a guaranteed profit.
Finally, when you do post a Lead Ad, make sure that you update it every week or so. This will help you reach more users, as well as drive more traffic to your website. If you don’t update your ad frequently, then you may find that you will be spending more money on a few visitors than you can expect to bring in from a single lead.