If you are running an integrated campaign, you have to make sure that the campaign goals are aligned with the overall goals of your organization. When the two goals of an integrated campaign are not aligned, your effort will probably not produce the expected results.
The most important thing is to determine whether you have an organized campaign or not. Is your integrated campaign planned out properly? In case your campaign is planned out improperly, you may be wasting your time, money and effort.
Integrated campaigns do not involve many steps. At a minimum, you need to set up the two platforms and the two media. Next you will need to create the content for both media and the platforms. Finally, you will need to organize the activities on these platforms so that you can optimize the results.
One of the steps in setting up the organizational structure is to define the organizational structure. There is no standard way to define this, but the simplest way is to think of the main goals of the campaign. Identify the organizational structure, and then create it. Then you can create the organizational structure of the campaign.
What are the reasons for the campaign? What kind of people are involved? What is the timeframe for the campaign? What are the objectives of the campaign? There are also some other common questions that should be addressed.
Once you have the answers to these questions, you will have a better idea of what to do. The next thing that you need to do is to plan the objectives, schedule, resources and activities of the campaign.
Next, you need to decide how to structure the content for each platform. You can have a single platform or have separate platforms for each part of the campaign. When you choose the media platforms, it is important to know if you will use it only for one media, or if you will use them all.
Make sure that you include all the media on the separate platforms. The major problem with using the same platform for different media is that they may have slightly different content.
The next step of the campaign will involve organizing the activities of the campaign. For example, if you are going to use only one platform, you have to organize your activities on the platform itself. Make sure that all your activities are centered on the platform.
Each platform is required to have its own account. In case you are using several platforms, it is important to organize the activities on all the platforms and manage the accounts. The final step will involve the optimization of the media platforms.
The two platforms that are optimized will then become the marketing hubs of the campaign. They will act as the informational platforms for the campaign.
The major mistake in setting up an integrated campaign is to assume that there is no more work left. You will need to do all the work. You have to organize the activities, set up the organizational structure, and create the promotional tools for the campaign.