Twitter has become a popular means of communicating between business people and their customers, consumers and prospects. How to use Twitter in marketing and how to use it in advertising campaigns have now become common knowledge among media practitioners and marketers. Marketing social media is the next big thing.
Today, advertising media and social media are closely linked. Using Twitter is considered a marketing strategy by many media agencies and marketing professionals.
In order to effectively use Twitter for marketing purposes, there are a few things you need to consider. First, find out what keywords people are searching for on Twitter. You may be able to find a niche audience by finding keyword phrases that are related to your business or service.
Using Twitter to advertise or market your company or service will give your message the right exposure and give your brand an edge over competitors. Remember that while people search for words they may not even be aware of them. People are always searching for something new, something fresh, something different.
If you can get a hold of the right people, you can make a huge difference in the number of people who see your tweets on Twitter. The more you Tweet the more you will get heard. Consider the following example:
Let’s say that I am targeting the same crowd using Twitter as well as MySpace and Facebook. There are millions of users on MySpace and Facebook, but because I am targeting the same audience on Twitter, I will get much more visibility than I would on these other sites. That could be because Twitter is highly interactive. Twitter users use hashtags to make discussions more meaningful.
Using Twitter for advertising and marketing is all about utilizing the information and data that are gathered fromTwitter’s hashtag analytics. Twitter allows advertisers and marketers to see the number of times a user uses the term “twitter”. They also provide information about followers and when the users most recently searched for keywords related to their ads.
Using the Google AdWords keyword tool, an advertiser can create a list of keywords relevant to the product or service being promoted by their tweet. The advertiser can then create one ad for each keyword phrase they enter into the ad box.
Once the campaign has been set up, the user clicking on the link in the tweet must confirm that they are interested in the product or service being advertised. This is what is known as a follow-link.
After the Twitter user clicks on the follow-link, the company can see the location and approximate age of the person they have just followed. This helps to track the online presence of a company. You might want to start with your own followers.
You should take the time to create a profile page on Twitter that includes a link to your site. Include links to your website as well as any other sites that relate to your product or service. You want to provide a list of sites where your customers’ friends can find your services or products.
When you create this list of websites, make sure you post to it daily so your visitors can keep up with your campaigns. It is important to be consistent in posting to your own Twitter account as well as to your follow-links. Once you establish a steady flow of information and content on your site, it will become much easier to convert your prospective customers into customers.