Sending follow-up emails on your list is an essential part of building a relationship with your customers. There are plenty of people out there who will respond to follow-up emails. You want to ensure that they feel appreciated and that they know that you care about them.
When you’re setting up your follow-up email campaign, there are some things you can do to make sure you get it right the first time. The following are things that should be done before sending your follow-up emails. If you don’t do this, you may find yourself in trouble down the road.
Use an Autoresponder – You may have heard of them, but most people are not familiar with the advantages that autoresponders offer. They allow you to set up a separate “mailing address” for each business that you promote, allowing you to track every single customer that opens and responds to your messages.
Create A List Of Topics To Cover – This is a common mistake made by most marketers. A lot of people think that the only way to build a list is to send out information all the time. In reality, you need to know what topics your customers would be interested in and deliver them to them on a regular basis.
One great tip here is to go over your subscribers emails and identify the top issues they would like to be addressed in the future. From there, you can choose one topic and send them as many emails on that subject as possible.
Address Customers Who Leave Feedback – This is another step you need to take if you want to send the right follow-up emails. Not many people know that you can actually get your customers to leave feedback on the product or service that you provide. With enough education, your customer is more likely to tell you exactly why they are no longer interested in your product or service.
In order to set up a separate customer support account, which is separate from your main e-mail address, you should make sure that your site includes the following information in the footer of your home page: The name of the product or service, your mailing address, a link that takes customers to the address, and a link that takes them to the customer support area. You should always include these three links on the website itself.
When it’s time to set up the follow-up emails, start by sending out a short message to each person on your list who has requested a response. Do not send a mass message to the entire list. Many people will disregard that as spam.
Send Out Multiple Responses – Do not always respond to each and every message. Most people only read a portion of the messages they receive. If you use this tactic, you may miss the opportunity to answer a question that may have been asked to you.
Also, send messages to customers that were sent after the same day you received their initial request. There is absolutely no point in sending a message to a customer that has not contacted you in a while. It is also very tempting to send out messages to follow-up on people who are already on your list.
Time – The most important thing to remember when you are sending follow-up emails is to get them out to the customers as soon as possible. You want to ensure that your customers see the messages that you send out. The fastest way to do this is to add a message to your e-mail that asks people to sign up for your newsletter.
There are several mistakes that most marketers make when they set up these campaigns, but the most common is to send out messages that are not targeted to the correct audience. If you want to be successful with this type of campaign, make sure that you follow the above tips and that you create the content that is most likely to be appealing to your customers.