If you are new to Google AdWords or the Internet marketing arena, then you probably want to know how to manage your Google AdWords campaign. Perhaps you can get better results with a different type of ad campaign. Regardless of the reason, managing an AdWords campaign is easier than you think, but requires some preparation and education.
As you read this article, keep in mind that most Google AdWords campaigns are set up as AdWords PPC (Pay-Per-Click) campaigns. Ads are displayed at the top of the search results page (also known as SERPs). A PPC campaign is similar to a direct response or lead generation campaign in that the goal is to generate more sales than the cost of purchasing the product or service.
Here is a basic overview of the “how to manage your Google AdWords campaign” process. First, the advertiser must decide what type of pay-per-click campaign they want to use. This is typically determined by the type of product or service being promoted.
Pay-per-click campaigns use a unique Google ad code. Google will use that code to display the advertiser’s ad for each visitor who enters a specific keyword into the Google search bar. The Google search bar is a tab used on most browsers that allows the user to search for information. For example, if the user searches for “men’s hiking boots”, a pop-up window may appear that offers “men’s hiking boots” along with details about the product.
If the user selects the link, the Google ads appear in the search results. The advertiser’s click-through rate (CTR) is determined by the number of times a visitor clicks on the Google ad. Each time a user clicks on a Google ad, a small fee is paid by the advertiser to Google in exchange for displaying their ad on a regular basis.
The advantage of pay-per-click campaigns is that the advertiser does not have to pay a commission (advertising expense) to a CPM (Cost per Mile) pay-per-click provider. Instead, a portion of the CPM amount is charged to the advertiser based on the cost-per-click (CPC) rate. Additionally, the advertiser only pays when a visitor lands on their web site by typing a specific keyword into the Google search bar.
A disadvantage of pay-per-click is that cost per click is relatively high. For many advertisers, it is more cost effective to purchase a long-term campaign at a CPA rate than to purchase a short-term campaign. While there are many cost-per-action programs available, they can be costly. However, if you are willing to spend a bit more money per-click, you will probably see a better return on investment.
After deciding what type of campaign you want to run, the next step is to determine where to place your ad. Generally, Google runs ads on both the right and left side of the web page. Typically, advertisers choose to place their ads at the top of the page as shown below. It is important to note that placing your ad on the top of the page does not always generate the best results.
In most cases, placing your ad on the right side of the page will generate the best results. On the right side of the page, Google will often display the most clicks (such as when the word “free” is displayed). Even though placing the ad on the right side of the page can result in more clicks, it will also result in more people clicking through to your web site.
Another option you can choose is to place your ads on the left side of the page. As you can see in the screenshot above, Google puts its ads on the left side of the page, which results in more clicks on the web site, but will also typically result in less conversions. due to the popularity of the website. The left side of the page usually generates the least conversions.