To answer the question “Is a nurture campaign worth it?” you need to first look at what a nurture campaign is. A nurture campaign, also known as a “microsite,” is simply a special website that contains a very small amount of information about your business and features links back to your main website.
For example, if you run a travel site that has many products to sell, you could create a microsite called “The Travel Site.” Then you could create other pages on that site that would feature more detailed information about those travel products.
The microsite is only meant to help potential customers find the information they need. They may have heard of this travel site but do not really know much about it. In order to get people to visit the site and learn more about it, they would need to visit the main site. You would use these pages to provide more detailed information about the travel site and to also include a link back to the main page of your company.
Of course, just using the microsite for marketing purposes doesn’t count. You also need to make sure that your customers actually want to see the microsite. After all, they are only there to find out more about your business and how it can benefit them. If they aren’t interested, then they won’t even visit the microsite.
That’s why it’s so important to make sure that your website includes more than just a microsite. For example, if you have several different products to sell, then create separate microsites for each product. When potential customers visit your main website, they will be able to take a look at the different products and see if they have any interest. If not, they can go to the appropriate microsite to see more information about that product.
It’s important to have the main website and the microsite working together because it will help you increase your customer base by exposing your products to a much wider audience. The more exposure your products get, the more people you will have to promote your products to in order to increase your profit margin.
Of course, if your product is not that popular yet, then it’s important to make sure that you’re getting the word out about it before people get bored with it. If you don’t make a huge splash with the microsite, then it may be difficult to make your products so popular. Once you start to attract attention to your products, however, then it’s a whole lot easier to bring in people to the main website.
Keep in mind that marketing is very important, but don’t forget that you must make sure that you are constantly marketing and promoting your site as well. It is possible for you to run multiple microsite that focus on one niche, but if you don’t make sure that your main site is still being used for other purposes, then you may end up with a site full of nothing but advertising. Instead of running two sites, consider adding new content regularly to both sites in order to ensure that you are always adding value to your customers and that they are using your sites to find your products and services.
Make sure that you give people the chance to leave comments or questions on the different pages of your site. Doing this will allow you to create a forum environment where you can answer any problems or issues that people might have. In addition, make sure that your website has a link in the footer of every page that directs people to your other sites. This way, your visitors can check out your main website and see what other great offers and products they can get on your other sites.
Don’t forget that the microsite itself needs to be very compelling to encourage people to spend time and money on the marketing and branding. If you don’t do this, then you’ll quickly realize that your marketing efforts will fall flat on their face.
If you don’t know how to properly use the microsite or have the main website in place, then it will become pointless to use it to promote your online presence. So before you start, make sure you are taking the right steps to make sure that you are using the microsite or the main site properly and effectively.