By now you must have heard of Google AdWords and have heard the term “Google AdSense” for small business. If not, these are terms used to describe the same product.
What do they both do? The product or service is that they both are paid advertisements used to draw in customers to a website. They both encourage web users to click on the ads, thereby placing an ad on the advertiser’s website.
You can see that Google AdWords and AdSense are two very different services and therefore can be quite different from each other in many ways. While they both use similar advertising methods, they both have different branding and set up costs.
One great thing about Google AdWords is that you can get started for free and learn the system without spending a lot of money initially. On the other hand, you do need to be careful with AdSense because it is entirely free for the first couple of months. You must be sure you know what you are doing before spending your hard earned money.
Some Google AdWords tips for small business owners include that you should always try to target the Google AdWords keywords that are related to your business or website. Many of the Google AdWords tips for small business owners recommend only choosing the keywords that relate to your niche or to the type of business you are running. For example, if you run a dog training school, you might choose a less expensive keyword but one that relating to dog training.
Another important tip is to try to keep your keywords as short as possible. By short, we mean one to three characters long. Your ad should be as easy to read as possible so that potential customers will understand what your advertisement is about.
The best practices for using Google AdWords include making sure your ads are properly placed. This means that you should try to place your ads as close to the top of the search engine results as possible.
This is where many online search engine optimization companies make mistakes. When they place their ad on the very top of the rankings, their ads can take several months to show up.
Therefore, by choosing quality placement, you can be assured that you will get more sales and therefore more income for your business. When you are considering good placement, remember that you are not required to place your ads exactly where they appear in the search engine rankings.
You can even experiment with placing your keywords in a much more specific manner by using words like “most relevant”. This is not a rigid rule and can be used depending on your needs and profits.
The Google AdWords tips for small business owners recommend that you go back and test your ads as often as possible. You should find out which keyword phrases are giving you the best results for your current market and experiment with it until you find something that is working well.
Other Google AdWords tips for small business owners include that you should keep track of your competition and place your ads around their keywords. This way, you can get more clicks on your ad, which means more sales and greater profits.