The Dick's Sporting Goods (D&S) marketing program has many marketing advantages over other retail outlets and shopping networks. Like most programs, there are some disadvantages to D&S as well.
There are three major drawbacks that the Dick's Sporting Goods (D&S) affiliates can experience from joining the program. In this article, we will discuss these disadvantages and their implications for D&S affiliates.
Disadvantages: The one disadvantage that you should know about before joining D&S is that the biggest advantage may also be your biggest disadvantage. This is the advantage of creating a customized shopping cart but also the downfall of being able to customize the shopping cart to your unique needs.
You may find yourself adding features to your shopping cart that will serve your retail needs and add to the customization of your D&S store. In fact, there are some companies that are already able to provide products for an affiliate’s customizing their shopping cart but the features that they provide are not actually useful to your retail customers or business.
For example, when a customer makes a purchase on your D&S store, you can sometimes see them adding items into their personal shopping cart. When you give them a discount code, it is actually your customers who are giving their money out and not you.
Disadvantages: One of the main disadvantages that D&S affiliates may encounter is losing your business. Yes, D&S does make it so easy for a customer to buy but at the same time, it makes it easy for someone to leave your store with that same customer.
What happens is that different customers, even those who paid the same amount will have different purchases. Since you don’t control how many purchases your customers make, you may lose out on many more sales than you would have if you could control the purchases that your customers made.
To add insult to injury, the way that your shopping cart works is actually really bad. In fact, it is a bit of a challenge to navigate through the pages of your shopping cart.
Disadvantages: One of the advantages that you will likely experience with D&S is receiving an incredible deal when you refer another customer to join. However, you must also realize that some of these customers may end up quitting the program in just a few weeks or months because they do not find what they were looking for.
Some of the disadvantages that you may encounter with D&S include not being able to sell what you own. If you own a sports merchandise company, you may not be able to sell your own products or you may not be able to sell products that are sold on your company’s website.
Some of the disadvantages that you may face include having to rent or buy trucks to ship products to your customers. You will need to invest in expensive equipment to keep your products stocked.
The disadvantages listed above are all true but it is important to remember that many people make the mistake of becoming a D&S affiliate and then giving up their business because they do not like the way that they were able to make their money. I have learned this the hard way.