Banner ads are the most popular online marketing tool and can be great if used correctly. Google offers three different types of banner ads to choose from. The display ad, pop-up ad and mobile ads. The display ads allow you to place banners on your website and have them displayed in any viewable web page on the Internet.
The display ads have a big advantage over pop-up ads because they are much more prominent. When a viewer views the display ad, they will see it right up front on their screen for about one second. The pop-up ads may get some of the viewers’ attention but they will usually go away after a second or two.
Pop-up ads only have about 30 seconds of attention span before they vanish into thin air. For those who do not know, the term “pop-up” is used to describe what is supposed to happen when someone opens an email. Many think that the “pop-up” is the email that has been sent, but the “pop-up” is really the advertisement that was being displayed. The advertising industry uses pop-ups for nearly everything, but the most commonly used are on the Internet. You are much more likely to click on a banner advertisement that says “Advertising” than one that says “email.”
Display and mobile ads work the same way, but mobile ads are completely different than a standard display ad. If you are not familiar with mobile advertising, it is similar to regular web advertising. You can place ads on any site where there is content for a browser to view. For example, you can put a banner ad on your website if there is a chance that the visitor will read the message. Google’s Display Network allows advertisers to reach customers directly by displaying a banner that is different from any other type of ad on the page.
Display banner ads have a minimum amount of text that you must include in the ad. Usually the text is within the ad itself and it can be small or large depending on how long the advertiser wants to advertise with Google. You will also find that the size of the banner will be determined by the advertiser. The most common sizes are 800 x 600 and 1024 x 768. Because the ads are displayed on every viewable web page, you will get a lot of attention from the people who visit your site.
You can place your banner ads on popular internet marketplaces such as eBay and Amazon. Just go to eBay or Amazon, find the product you want to sell, and then click on the banner at the top right corner of the page that shows the product for sale. When people click on the banner ad, they are automatically directed to your site and it is as simple as that.
Google’s AdSense program allows advertisers to place their ads on websites so that everyone has access to the advertisements. The people who visit your site are redirected to the advertiser’s site and the advertiser pays Google for the placement of the ads. You pay Google each time someone clicks on the banner and this is a great way to earn an income on the Internet.
Google has a new offer where you can place your banner ads on the Google AdSense website. With Google’s new “Instant Articles” program, you can write articles for Google, submit them to the Google AdSense content site and they will be automatically placed on your website. This is a fantastic new online marketing opportunity and is something to watch out for.