Article marketing through the use of an online travel site’s “content”affiliate” program can be profitable if you choose a partner with an eye for detail and flair for marketing. The key is to choose a partner who is also a participant in your field.
Over the past several years, other internet companies have taken advantage of the new and exciting business opportunity of providing the travel products that individuals search for on a daily basis. It is one of the fastest growing businesses on the web. For example, Priceline, Travelocity, and Hotwire are all current leaders in this field.
Examples of companies who are into affiliate marketing include TripAdvisor, Priceline, Expedia, and Travelocity. They provide this service, along with many others, for a fee and they earn a percentage of the sales when you book a trip. This means you could earn a commission from their affiliate programs.
The people who run these sites are obviously very knowledgeable about travel and would probably appreciate having some extra marketing people to market their site to other travelers. Unfortunately, they don’t typically pay an author to write articles about their specific services.
Authors with strong customer and client base are most successful. They know what people want, what they need, and how to supply it. When the time comes to write a product review, or an article on the unique features of a service or product, it is well worth the effort to seek out an author who has the same objectives as you.
Examples of authors who do this successfully are blog authors who have experience traveling, or traveling to, the Caribbean, Alaska, or elsewhere. They are familiar with the specific attractions and locales. Finding a writer who will give you credit for your opinion and/or input can be a major boost in your article marketing efforts. This kind of affiliate is a good choice if you have your own information page or blog that deals with your product or service. However, a partner is not necessary if you don’t. The consumer sees the ads, so it is up to you to find a guest author who will do what you want them to do.
Examples of those with the same objectives as you are in this case are writers who specialize in book reviews. While reviews can be useful, there is much more to them than that. They must be researched and written with expert knowledge and a good command of language.
When you hire them to write an article that praises a product or service or criticizes it in a negative note, they should use examples of their own success with your product or service. That means they should cite your name, the name of your product, and the quality of your product. Those points will be different, but they should each be addressed in the content.
You should also consider hiring authors who have done the same research and use examples that you haven’t. When you hire these experts, you can rely on them to generate exactly the kind of articles you need.
Example writing is the same for every subject, and your goal is to avoid repetition. Using the same types of words to describe the same concept does not add to the ease of reading. It slows down the reading process and detracts from the reader’s ability to get the point.
Using multiple examples of success and failure will help the reader differentiate between the success and failure. You will be able to determine what is good, bad, and what doesn’t work. Examples of content writing from people who are successful at it will also go a long way towards building credibility for your company.