So you want to know the advantages and disadvantages of Instagram marketing. There are a lot of these advantages and disadvantages out there, so we’re going to lay them all out for you, because we don’t want to leave you hanging.
Advantages – It’s easy! It’s a blog or a website, you can add content as needed, like a photo of your product, or yourself. You can also start a conversation by replying to a comment on other users’ posts.
Disadvantages – If you want to sell a product on Instagram, you have to follow the rules of the marketplace. In this case, that means you’ll have to get your business name, product or service, and website information approved by Instagram. Even then, sometimes it takes up to 30 days to get approved.
Disadvantages – Advertisers will have no one else to reach except Facebook users. This could be a disadvantage if you want to reach a large audience. But you can also use this to your advantage, since you want to reach a very specific group of people.
Disadvantages – There is a lot of competition out there for Instagram users. Since so many people are using it already, you can’t really make a dent in the market. You could always try to sell your products for the most popular photos on the platform, but that’s difficult to do, since so many photos are already sold already. You may get lucky with a sponsored photo campaign or something similar.
Advantages – The prices are low. Since it is so new, people are still figuring out how to market on it. It may take some time before it becomes popular, but then again, the growth will probably be gradual.
Disadvantages – It is more susceptible to spam. Unlike many other social networks, which are mostly password-protected, Instagram is not. In fact, it is actually easier to get someone to sell you something on Instagram than it is on Craigslist. You may have your products on sale on Instagram, but that is still a lot harder than selling them on Craigslist.
Disadvantages – You can’t advertise very much, unless you choose to pay a fee to Instagram. At first, the ads on Instagram were very limited, but later on, they started allowing advertisers to post unlimited ads. You may have to start paying Instagram, but you won’t be losing any traffic.
Disadvantages – There is no way to be able to build a fan base. It’s still a blog or a website, and people aren’t able to build up a following just by reading posts or following their posts. They can only do this by replying to comments.
Disadvantages – It’s hard to track when someone has read a post. The only way to figure this out is by logging into Instagram and checking out what people are reading, and responding to their comments. You can also check out a person’s history and see what they are reading and commenting on. You can’t track their entire history, but you can at least see what they’ve been doing on the site.
Disadvantages – Since it is a social network, it is susceptible to getting hacked. For instance, if a hacker got hold of all the user names and passwords, they could easily alter the blog or site to cause spam. So this type of vulnerability doesn’t seem to worry too many people. If you are worried about security, you may want to rethink Instagram, since there are other ways to go about this.
So, in the end, do you think Instagram pros outweigh the cons? If you are worried about the pros, you can look into using a blog or a website instead. If you are not worried about the pros, you can continue to use Instagram.