It doesn’t take much to put a little “be careful” in your LinkedIn sponsored inmail marketing campaign. The following is some simple advice for making sure that you avoid getting banned on the network.
To start with, know what kind of professional you are and what kind of key information you may be disclosing. Even when you don’t want to, if you aren’t certain then you need to ask. You also need to give a clear indication of who you want to follow and who you don’t want to follow.
Before you begin, there are a few things you should do before signing up to a LinkedIn group. First, you should read the profiles of the people who are in the group you are interested in joining. You can do this from the ‘Lists’ tab. Read the group’s ‘About’ section and look for any possible issues.
If you have any doubts about the validity of the group, you should leave it blank. You also need to know the correct way to get people in the group you are interested in getting in touch with you. There are two common ways to get in touch with your contacts on LinkedIn.
One way is by ‘following’ them and waiting for them to ‘follow’ you back. However, if you are asking them to contact you, they might not be sure if they should or not. In these cases, what you can do is use the ‘whispers’ feature to send out the same message to all your connections.
The second way is by ‘whispering’ messages to people who are ‘following’ you. This will force them to contact you, although they might not be quite sure why.
Next, you should understand exactly what is being sent to you as part of your LinkedIn sponsored inbox. Some of these messages are opt-ins and the content of these messages often has a very different meaning to you than it does to the person receiving it.
Really, what you want to do is interpret the messages as it comes. You might be sent a number of links to things like blogs and sales pages.
This might be because of a blog that the group’s administrator has written about, or it could be some useful information about one of the members of the group. Whatever the reason, the bottom line is that you should always be on the lookout for what you want to read and make sure that you are able to find the page where it is posted.
It is also important to remember that the content of the messages in your LinkedIn sponsored inbox may be completely unrelated to what is being said. This is even more true if the person you are following is sending you links that they know you wouldn’t click on.
Your only real option is to ignore the messages in your LinkedIn sponsored inbox completely and just write them off as spam. However, if you are successful at doing this you may be able to generate leads or drive traffic to the individual’s site if they ever decide to post more content on their site.
As with any network, you also need to be careful to only receive information that is appropriate for you to receive. Because a large part of your career could hinge on LinkedIn, it is important to make sure that you don’t cross the line with your approach to things.