It seems like everyone is getting emails about their second follow up. I’ve seen tons of them through the years and I’m going to share some tips to help you get more out of them.
When you send out a follow up to someone, you’re asking them to revisit the opportunity or service that you provided. The idea is to give them something they want. You want them to feel good about what you gave them because it gives you more opportunities to give them.
The second follow up isn’t always as good as the first one. Some follow ups have been really bad and people seem to be quick to remove themselves from your list. But you can do a better follow up with each email.
The most effective follow up that I’ve ever received was when I sent a brief email about an article or resource that I had written. I made sure to get the link to my website right in the email and included a blurb about the content.
It’s not perfect by any means but it’s a great follow up. I encourage everyone to use this approach. Just be sure to include your url in the body of the email, don’t just include it in the subject line.
Don’t just repeat the first follow up. Do something different. This will make it easier for your subscribers to click on your links and get you to their inbox.
There are two things that you can do to help your subscribers remember your offers. The first is to offer a discount for their referrals. The second is to give them the ability to opt in to your newsletter.
You can offer a free trial or other incentive for them to get in touch with you. You should offer it immediately after they’ve emailed you first. If you don’t do this, they will forget about it or choose not to respond to you.
If you want to give your subscribers an opportunity to opt in to your newsletter, make sure to give them their email address as part of the subscription process. They should get an opt in box with a link back to your site. This helps you keep in contact with them and give them something of value.
Make sure that the follow up email offers content of value to your subscribers. This could be an email with a new product or eBook, new content on your blog, or a video that contains information that relates to your niche. Whatever you choose, make sure that it’s the content that is interesting and relevant to the follow up.
Your subscribers are curious about the content that you’re providing to them and how it relates to them. They can’t wait to see what else you have to offer. Give them value and you’ll get more value from them.
Follow up your emails with follow up messages. This way you’re already getting value for your customers and they’re more likely to purchase your products.